In business, it is necessary to analyze the past in order to change the future. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
It is used as a tool for business and market research, and to assess and improve the effectiveness of a website. It enables you to Track Traffic and Competitive Keywords, to Know Customer Behavior and Address Target Market More Effectively.
Web Analytics sometimes referred to as "web stats", provide you with a gold mine of valuable insight into your website and your website visitors.
No matter if we are working with an SEO client or not, we always encourage the use of a professional analytics package. The amount of valuable information, feedback and information collected makes website analytics a vital tool to gage the effectiveness of your design, landing pages, search engine visibility and much more.
Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign.
Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
To make your marketing campaigns more effective, you need to know from where are your visitors coming, and who are converting to become customers.
Through Web Analytics, you can know the number of visitors arriving at your site via the different search engines, and through your emails and display ads.
Web Analytics effectively shows your visitor behavior. In visitor behavior, you can know how much time visitors spend on specific pages of your site.
Web Analytics enables you to establish key indicators of performance, like number of generated leads, revenue earned and online sales made. With this knowledge you can figure out clearly what’s working and what’s not.
At UCT, we believe that in business it is necessary to analyze the past in order to change the future.
Web Analytics enables the client to make sense of all the statistics and trends that are captured by his/her website.
It also helps the clients understand and analyze the factors that are working or not working for the business and thus assists in running the business with focused strategies and business plans.